Flexible, fractional consultancy designed to help start-ups reduce the noise of internal friction.
When your business is noisy, your attention gets fragmented. Distractions drown out strategic priorities and progress slows. Reducing the volume on internal complexity frees up your energy for the work that drives your business forward.
Get out of triage mode
Not through coaching, workshops or playbooks but by having someone who steps into the business and can take on operational responsibility, act as a strategic sparring partner and get to the root cause of recurring internal issues. Doing the work needed to define, implement and communicate changes, alongside you and your team.
An experienced CMO, COO, Chief of Staff I can focus your marketing strategy, streamline internal processes or help your team to collaborate effectively. Saving time, energy and keeping you on track.
Market traction and funding bring demands from investors, teams, partners and customers. As you scale, founders become single points of failure across multiple aspects—strategy, hiring, communications, operations. You're stuck in triage mode, fixing symptoms instead of root causes.
As a systems thinker with 18 years experience across bootstrapped startups to global multinationals, I help you untangle what to fix, what to simplify and what to drop.
Do you feel like a bottleneck?
I can help with:
Triage & prioritisation | Systems & processes | Delegation frameworks
Team structure | Strategic clarity | Scaling operations | Outsourcing
Is your message is getting lost?
When founders are bottlenecked, clarity suffers. Does it feel like your vision isn't reflected in what your team is building? Are customers and investors not understanding your value?
Lack of clarity cascades—it affects team cohesion, marketing strategy and investor relations. I help you get strategic clarity and stop the confusion.
I can help with:
Positioning & messaging | Investor communications | Internal alignment
Brand strategy | Marketing channel strategy | Storytelling
Are your best people being distracted?
Teams need trust, safety and role clarity to perform. Interpersonal clashes, dropped balls and silos are often signs something's wrong with how the team is designed, not always the people themselves.
I help you build team cultures with high trust who collaborate effectively, cutting busy-work and friction to a minimum.
I can help with:
Team design & structure | Role clarity | Communication infrastructure | Conflict resolution
Recruitment & hiring | Culture & leadership | Performance & engagement
Experience
HANDS-ON EXECUTION
Restructured Series A startup, overhauling organisation design and company culture. Reduced burn by 70% while avoiding both talent attrition and launch delays.
Founded london based career development network. Owning brand, operations, events, community management. Scaled to 900+ members and featured in Forbes and Evening Standard.
FUNCTION OWNERSHIPLed marketing, PR, events, brand and partnerships across a multi-product digital and physical membership offering. Launching with a waitlist of paid members on minimal budget
Built International marketing for tech unicorn driving qualified leads from 80% of target accounts through events and ABM.
Managed finance, legal, HR and operations as COO and interim CEO at Series A startup
STRATEGYOversaw and built comms for strategic pivot of post raise startup securing buy in from founding team, board and investors
Worked with a expanding clinic to give the founding team a deep understanding of their customer, messaging, effective channel strategy and redevelop the brand from first principles.
I work flexibly with founders and teams, adapting to what your business needs.
Discovery call: We talk through what's happening, what's creating friction, and what kind of engagement and budget makes sense for you.
Engagement models:
Project-based: For specific challenges (reorg, marketing strategy, hiring, culture overhaul). Fixed scope, fixed fee, typically 4-8 weeks.
Ongoing retainer: For continued strategic work and execution. Fractional, typically 1-3 days per week depending on scope. Rolling monthly based on workload.
I work best with: Startups going from founding team to growth stage—post-seed/Series A, or when you're expanding beyond the core team and need someone to handle strategy, operations or team leadership without needing to hire full-time.
About Me
I'm Anna. I love creating high functioning happy teams, processes that reduce friction and clarity out of chaos. I've spent 18 years doing that—scaling teams at Google, building marketing functions at growth-stage companies, restructuring operations as COO of Climate Finance Distuptor Toucan Protocol, and founding a professional development network for women. I got tired of watching founders spin their wheels. So now I step into businesses and do the work—helping founders and their teams get unstuck, get aligned, and get moving again.
Email: annamorrogh@gmail.com